Kevin Wedel, the founder of cleverswim came to me looking for a branding that was completely different from other swim schools. cleverswim was newly founded and therefore needed a complete branding, a new logo and a website. The swim school is mainly focused on children from the age of 4 and offers swimming courses for "beginners", "advanced" and "professionals". Optionally, courses for adults may be added in the distant future. Kevin is a former competitive swimmer and wants to pass on his experience to the children in terms of technique and enthusiasm for swimming. The website has the layout of a swimming pool and is divided into swimming lanes. Based on the motto “Make progress in a fun, playful and enjoyable environment - swim clever” we've created for the individual courses of the children small moving pictograms, which are based on various sports utensils. A specially digitally created swimming pool opens the website.
For the cleverswim website, we use the CMS system from Webflow, which allows the cleverswim team to independently update the swim courses on the website on a daily basis and make them available to customers. The team can also easily update course occupancy. This way, cleverswim customers are always up to date.